Mad og Hygge is a an establishment in Seoul, South Korea, that is owned by a Dane, AK Salling. She was born and raised in Denmark, but decided to move to South Korea to build a life there. Since she enjoys cooking and baking, she decided to set up a place where people can make food and eat together, and hence, spread the Danish concept of “mad” (food”) and “cosiness” (hygge).
ABOUT THIS PROJECT:
I was contacted by AK to help her design a standing banner (60cm x 90cm) for Mad og Hygge that would be placed outside her establishment to create awareness. Here is the final result of this project.
And here is the banner “in real life”:
Software used:
- Adobe InDesign CS6