Mad og Hygge is a an establishment in Seoul, South Korea, that is owned by a Dane, AK Salling. She was born and raised in Denmark, but decided to move to South Korea to build a life there. Since she enjoys cooking and baking, she decided to set up a place where people can make food and eat together, and hence, spread the Danish concept of “mad” (food”) and “cosiness” (hygge).

ABOUT THIS PROJECT:

I was contacted by AK to help her design some promotional flyers for Mad og Hygge. Here are the final results of this project – the English version on the left, and the Korean version on the right.


madoghygge_flyers

Software used

  • Adobe InDesign CS6